Cuộc cách mạng nền tảng Platform Revolution Read & Download Ë 104

review Ý PDF, DOC, TXT or eBook Ð Geoffrey G. Parker

Rketplace Revealing the strategies behind some of today’s rising platforms the authors explain how entrepreneurs and traditional companies can thrive in this new world In cases as diverse as cách mạng nền tảng Platform Epubshoes spices dating energy home appliances and education Platform Revolution provides the essential guide to unlocking the potential of an economic landscape transform. It's a bit long but it's full of useful information and food for thought especially if you're working on a startup

Read & Download Cuộc cách mạng nền tảng Platform Revolution

Cuộc cách mạng nền tảng Platform RevolutionFacebook PayPal Alibaba Uber these seemingly mạng nền Epub #217 disparate companies have upended entire industries by harnessing a single phenomenon the platform business model Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace unlocking Cuộc cách PDFEPUB or hidden resources and creating. I almost feel guilty giving this a review since I'm deliberately reading it critically for my dissertation as I'm definitely not the intended audience It's very much a business how to catering to managers would be entrepeneursinvestors There are some decent case studies and there's even a bit of criticism of the business models of some of the new tech platforms but it's almost wholly devoid of any actual analysis beyond a superficial level No critical engagement with the political assumptions underpinning the environment on which the platforms have emerged Regulatory capture is described most often in the context of the traditional industries which the new platforms have disrupted eg the taxi industry not wanting UberLyft to operate in their jurisdiction Of course no attention is paid as to whether the entire regulatory system has been captured by a particular set of interests in the first placeIf you read this and you're unconvinced by the authors' worship of private corporations how amazing it is that they're accumulating and power at the expense of actual human beings try Platform Capitalism

Geoffrey G. Parker Ð 4 Free download

Cuộc cách mạng nền tảng Platform Revolution Read & Download Ë 104 æ [Reading] ➺ Cuộc cách mạng nền tảng Platform Revolution Author Geoffrey G. Parker – Facebook PayPal Alibaba Uber—these seemingly disparate companies have upended entire industries by harneNew forms of value When a company like Uber connects drivers with passengers everybody wins except traditional cab companies which are scrambling to survive Assumptions about operations finance strategy and innovation all change Platform Revolution explores the what how cách mạng nền MOBI #245 and why of this revolution and provides the first “owner’s manual” for creating a platform ma. Parker and two colleagues have produced a readable trade book on the platform revolution focusing on how a set of Internet firms that digitally match buyers and sellers in a variety of information intensive industries What industries do I mean Think of Uber Air BnB Alibaba Facebook and a bunch of others seeking to emulate these sites become the Uber of industry X the most recent I heard of was a service linking dog walkers with dog owners in need of care All of the authors have academicconsultant backgrounds and their book is intended for those seeking to start invest in work for or others interact with these new businessesThe basic story is clear enough and covered in the various chapters Platforms are complex sets of programs that provide new solutions of traditional market inefficiencies or regulatory problems What makes them especially noteworthy is their reliance of network externalities meaning that platforms become disproportionately valuable to everyone involved as large number of users both buyers sellers and related parties are attracted to the site Basic principles of designing networks are covered as are their disruptive effects A variety of issues related to the growing of platforms are covered in subseuent chapters and approaches are discussed for building platforms to reach critical mass There are interesting chapters on monetizing platform activities achieving the right amount of openness in the growth of the platform and governing the activities of the platform as it relates to its varied stakeholders Chapters on metrics strategy and regulatory policy finish up the bookOverall it was good but not great I think the authors end up taking a defensible position and backing it up with some arguments and a number of interesting cases The EvansSchmalensee book The Matchmakers was in my opinion a superior book that overlapped this book on a number of topics This was a worthwhile read however and makes some good pointsWhat didn't I like about this book Why give it only a 3I found the style and tone of the book irritating and even annoying in spots It is clearly written in the style of a high tech business trade book where you sense that the authors are pushing their consulting credentials as much as informing you about the subject matter In writing style there are short punchy sentences that include lots of long multi syllable noun like words ending in tion This consultant bureaucratese just comes across as lazy writing or incomplete editing The prevalence of battle terminology dominating crushing is a bit over the top and seems like script discards from the current season of Silicon ValleySome of the chapters were interesting than others For example the design chapter used a lot of material from Baldwin and Clark's work on Design Rules This is a very good book for understanding modularity which is relevant here but it is hardly new or specific to platformsThe chapter on monetization was also frustrating Much was made about all of the value created by various platform sites but little was said about charging for it I get this up to a point but the uestion uickly arises about how valuable something really is if your customers are not willing to pay you anything for it After all if it does not make money it becomes a hobby right I understand Tirole's work but in a trade book the audience would seem to be less interested in the dropping of Nobel winning names and interested in running a successful businessThis brings up governance and ethical issues which are also covered A nagging fear about these businesses is that the business model does not really hold up and that the key move is tied to the successful IPO when the developers and key investors can cash out and leave the employees smaller investors and various stakeholders holding the bag While it is clear that the authors really like platform firms their discussion of ethical and regulatory issues is OK all things considered I was turned off however by the last chapter which seemed to go right back into internet boosterism with suggestions that the next industries for new dominant platforms are health care and education Perhaps but arguing this effectively will reuire much than a summary look to tomorrowIf one is into these businesses then this is not a bad read It is OK